Marketing services provided by A Halo Effect are designed to enhance our client’s ability to communicate their value, understand the customers they serve, acquire new customers, sell more to current customers and ultimately achieve their business, organizational and strategic objectives.  We specialize in the following areas of marketing:

·         Branding

·         Market Research

·         Social Marketing

Why A Halo Effect?

We help companies grow and transform by getting more out of their brands, marketing investments, and people. We leave the pontification to others (even though we have great thinking to share). We do it without the attitude (yet still manage to tell it like it is). We come up with breakthrough branding and marketing ideas (but keep your practical realities in mind). We dig in as partners to get the job done, helping global market leaders achieve extraordinary outcomes.

Our Process

A Halo Effect approach to marketing follows three principles.
First, we listen to our customers so that we understand their objectives, concerns and parameters. Next, everything we do for our customers is based on their customers, and is driven by their needs, wants and perceptions. And last, we never forget that the best marketing solutions are really the best business solution.

By collaborating with our clients, focusing on the ultimate customer and taking a holistic view of marketing, we consistently deliver strategies and tools that enable our clients to reach their marketing, communication and sales objectives. A Halo Effect designs and delivers innovative solutions to our clients through an iterative 4-step process:

·         Research & Insight Development

·         Concept Creation & Message Ideation

·         Campaign Implementation

·         Initiative Measurement & Evaluation

It Starts with Research

To understand the target audience for any marketing initiative or campaign, we begin with a review of the research that has been done on that target population to get a feel of their beliefs and behavior. 

If no research has been done, then we conduct our own. Our customized research and analytical services provide unique, in-depth insights into the drivers of market dynamics.  A Halo Effect has performed hundreds of interviews, intercepts and one-on-one interviews in multiple languages and thousands of mail and online surveys with telephone follow-up.  This research forms the core of our campaign strategy.

The Message

There is a prevailing misconception that the general population receives messages in the same manner. They don't.   Our research services help clients measure, evaluate and understand customer motivations and preferences. 

Different people react in different ways to the same message. To develop effective messages to reach all of them, we need to know about people's knowledge, attitudes, and practices.

Simply put, what do they know, how do they feel, and what do they do?  Our messages must take all of these questions into account.  A Halo Effect has trained facilitators to execute focus groups to refine concept development and message delivery. The end result is a focused messaged that will affect everyone in our target.

Digesting the Data

While we collect information about our target population, we create systems to store that information, organize it, and recall it for analysis and reporting.  A Halo Effect designs user-friendly databases that can produce customized statistical reports and serve as easy references for both laypersons and analysts.

Implementing the Campaign

Our marketing campaigns have two main components: message delivery and post-campaign evaluation.

We ensure an effective message delivery by using our research to determine effective methods of reach. Depending on who we're trying to reach, we will utilize the most effective media outlets, and ally ourselves with organizations and institutions that are relevant to our target.

The post-campaign evaluation uses both quantitative and qualitative methods to assess our impact. We find out how successful we were in building awareness around an issue, and how successful we were at changing behavior around that issue.