|
|
|
 |
|
|
|
Case Studies
|
|
|
|
|
Heritage Festival
|
|
Situation:
The African American
Heritage Festival is a
family-oriented cultural
festival held on the
historic campus of Huston-Tillotson
University (HTU). This
event is designed to
celebrate the rich heritage
of the African American
community and celebrate the
African American family in
Austin, spotlighting the
rich heritage and culture of
African Americans.
Challenge:
-
•Client
engaged team to develop
concept, visuals,
marketing/media plan &
execute the event in
less than 4 weeks.
-
•Overcome
the lack of Afro-centric
cultural activities
available in Austin
-
•Need
to unite the community
through positive
reinforcement of the
vibrant culture we
continue to create every
day in Austin
How We Helped:
-
Provided a safe,
entertaining,
family-friendly
atmosphere that
uplifted all age
groups and drew
community
involvement
-
Offered a “Taste
of Our Austin”
by showcasing
African and
African American
food and
products through
local exhibits,
demonstrations
and performances
from the best
that Austin has
to offer
-
Showcased HTU as
a quality
education option
for future high
school graduates
and exposed
visitors from
other Texas
Historically
Black Colleges
and Universities
(HBCUs) to a
vibrant
community for
African
Americans
-
Generated
positive media
coverage for the
event and the
African American
community at
large
Impact:
•Attendees
left the festival with a
renewed sense of pride and a
strengthened bond with the
community. In
addition, the
client engaged A Halo Effect to plan and
execute the festival for a
second year.
|
|
|
|
|
|
|
|
