Situation:

Many asthmatics remain undiagnosed, under treated and under managed, particularly in the Steps Catchment area.  It is critical to discuss the problem and educate the professional community who interfaces with asthmatics about possible solutions to the problem. 

On September 14, 2007 the American Lung Association (ALA) serving the Central States hosted the 2007 Austin Regional Asthma Summit.  This full-day conference was designed to educate and empower community medical professionals and health activists called to shape a program of action in the area of asthma management.  The summit offered a supportive and collaborative environment for educating, networking and engaging in discussion among the participants that would lead to problem solving for better asthma control in the Austin community.

Challenge:

Last year the summit was held at a traditional conference facility in central Austin. This year, the ALA wanted to host the summit at a more enjoyable and unique location that would give participants not only a great learning experience, but an opportunity to retreat from their normal day-to-day.  Texas Disposal Systems, Exotic Game Ranch & Pavilion was selected as the venue because of its remote location and scenic offerings.  Though the venue offered the aesthetics the client desired, the location presented space challenges and required the client to develop a strategy to creatively utilize the limited space and ultimately accommodate the event’s needs.  

How we Helped:

Developed a creative, yet professional program in which A Halo Effect collaborated and led the summit planning team through a structured project management process that allowed the client to focus on developing the best content for their audience.

Impact:

As a result of a strategic sponsorship plan and effective negotiations of the venue and catering selections, A Halo Effect delivered a creative and informative event that was extremely cost efficient resulting in funds contribution to the American Lung Association over and about the initial budgeting targets.